Public Affairs & Government Services
Should your project, event or regulatory company policy require government relations, we are prepared to act as a liaison with demonstrably broad access to any government agency and/or official(s). We are suitably equipped to craft a comprehensive government relations plan that addresses all matters of concern at the federal, state or county levels.
Government Representation and Advocacy
As in any state, an intricate and often bureaucratic political hierarchy governs Hawai’i. Whether it is our part-time legislature, the various State Departments, or the four Counties with councils and municipal departments of their own, we are experienced in representing your interests or advocating for a specific cause. We specialize in helping our clients navigate the shifting political landscape, and in the process, aid in shaping and tracking proposed legislation.
Public Affairs Training
If your company or community group is interested in giving an issue wider civic exposure, we will train you and your organization to utilize methods that open up access to government agencies and officials.
Consultation, Development & Management Services
Copy and Speech Writing
Copy and speech writing are the literary fabric of any good story. When used effectively, these techniques build and sustain public perception, bolstering one’s image with carefully crafted language that speaks on your organization’s behalf. We at Pae ‘Āina Communications take great joy in helping you find the right words for all your copy and speech writing needs.
When a situation escalates towards a crisis, strategic flexibility is what moves you towards an evolving solution. During such tumultuous times, we can be relied upon to deliver that strategy. Allow us to devise and effectuate a course of action, one that will help you find your footing, regain your confidence, and send you back on your way to the top. The sooner the crisis is contained, the more time you’ll have to do the great work that you do.
With all companies, large and small, clear and respectful communication with your employees is an absolute. What you say is just as important and how you say it, so let us help you design the content, style and feel of your next message.
Image, Issues, and Product Management
It’s often said that image is everything. And while that may not be entirely true, cosmetic missteps have long been responsible for souring careers and burying a long line of products and organizations. Fortunately for you, image is our priority. We understand that projecting the right image takes keen understanding of your market, and sustaining that image requires careful management and constant attention. It’s not always about looking cool; it’s about staying relevant.
Messages fashion strong ties between you and public. The words used and the ideas conveyed create a certain expectation, and if that portrayal is inaccurate or goes unfulfilled, the consequences could be detrimental. We are here to help you develop a message that speaks to the people Hawai’i in a way that is honest, accurate, and sincere.
Brochures are an economical and effective means of sharing your message and delivering information about the organization, product, or service. Carefully balancing content with visual appeal, all while acknowledging your expected reader, produces the most successful brochures. We’ve got the balancing act down. So let us help you lay all those ideas onto something tangible, attractive, and ready for distribution.
Website Content Development
With the blazing pace of today’s technologies, an informative website is another vital component of your image. Reaching huge numbers of people is easier than ever, but actually presenting a site worth exploring takes a little more finesse. Let us guide you through the process of developing web content that complements your image and keeps visitors coming back.
Our strategic planning solutions offer uniquely integrated methods drawing from a broad base of public relations tools throughout the planning and implementation stages. Information is a key component, and it is the matter in which your information is presented that determines a plan’s success. Strategic planning is the method by which your story is told…
Media relations are fundamental to our clients’ overall plan. Whether that plan involves community relations, ethnic & cultural relations, government consultation, corporate communications, issues and product management, or a public relations campaign, connections between the media are wholly integrated throughout to achieve a client’s desired amount of exposure. Our media relations give the issue a face. Media relations shape the cover portrait of your story…
In Hawai‘i, a harmonious relationship with the community is paramount to successfully doing business and feasibly introducing change. Approval from the islands’ diverse and tightly knit communities is critical to a project’s initial acceptance and continued support. Naturally, community members take full advantage of fielding commentary, so let us assist you in targeting the methods and venues that will galvanize support and build healthy, lasting relationships. Community relations create an audience to understand your story…
Ethnic & Cultural Relations
Honoring ethnic and cultural relations is an imperative for any planned development, in messaging targets and among various other venues. Hawai‘i’s cultural character is in constant flux, and its people take great pride in this sundry of ethnicities and customs where familiar rules and etiquette don’t necessarily apply. Awareness of these ethnic and cultural subtleties can shade a range of interactions, from a simple handshake to a complex strategic plan that remains mindful of indigenous protocols. Certain cultural relations are codified via the Hawai‘i Revised Statutes, and our expertise in Government Relations ensures that our actions fall within legal boundaries. Our ethnic and cultural relations methods brings understanding and sensitivity to your story…
Media and Presentation Training
When it’s time to be in front of a camera or live audience, we all want to ooze confidence and\ project a clear sense of direction through comfortable dialogue and interaction. Not everyone, however, is so naturally gifted. For those who have apprehensions about presenting your story or have difficulty doing so clearly, we offer effective media and presentation training that prepares you for the real thing. We will teach you how best to tell your story…
The company offers the following services encompassing the various media outlets including broadcast television and radio, print, public hearings and presentations, direct mail, and the Internet: